According to a Fairleigh Dickinson poll, Senator Frank Lautenberg leads Lobbyist Dick Zimmer by 16 points, 50-34 percent. Fourteen percent say they’re undecided.

So, if Lobbyist Zimmer by some amazing miracle can still somehow muster a coalition between his “Zimmer Supporters” and “The Undecideds” -- he will still be behind Frank Lautenberg 50-48. Where is the other 2 percent here? Where do they stand? Are they the Silent Minority? I am waiting for the poll folks at Fairleigh Dickenson to explain. I don't know.

However, there are more bad numbers for Lobbyist Zimmer: More than two-thirds of New Jersey’s most likely voters (71 percent) have no idea who Lobbyist Zimmer is. Have no opinion of him. More people have been to the Vince Lombardi Service Area, than know who Lobbyist Zimmer is. Tough to run in NJ if people have no idea who you are.

Now, the last time Lobbyist Zimmer won an election (in 1994), Clinton had not even met Monica Lewinsky; George W. Bush was not yet the Governor of Texas, and a baseball strike had canceled the World Series.

So, no wonder more people know who Gilligan is than Lobbyist Zimmer. He needs to learn how to be more popular.

So, here are some basic tips for Lobbyist Zimmer --- courtesy of Wikihow --- on “How to Be Popular”:

1. Be willing to step out of your comfort zone.
That means seeking the support of Democrats, as well as Republicans. Tough one, this year with Bush hanging around every Republicans’ neck.

2. Be friendly.
I have met Lobbyist Zimmer in Hunterdon County, and he seems like a friendly guy. Just maybe stop the “Where’s Frank?” schtick, though. It’s annoying people at diners.

3. You may see popular kids that can be very mean to others. Just try to ignore them.
This is what got you in trouble in 1996 in your race against Torricelli---you tried the ‘nasty campaign’ style of your fellow Republicans, and it did not work.

4. Talk to anyone and everyone who crosses your path.
A ‘gimmee’ in politics. Talk to people at train stations, bus stops, door-to-door.

5. Stop thinking about yourself.
Tough one in politics. Electeds always think about themselves.

6. Give a helping hand.
You’re a Lobbyist. Duh. For the right cash, lobbyists will help anybody.

7. Be yourself.
See number 3.

8. Don't say anything that would be laughed at, only say what you wouldn't care if anyone knew.
Perhaps a little bit more humor would actually help in the campaign. Maybe the two of us can read “How to Be Funny” on Wikihow together. I can always use a refresher course. It’s been a tough election season.

Joey Novick is an attorney, professional stand-up comedian, professional keynote speaker, and a former 12 year Councilman in Flemington, NJ. From 1996-2000, he served as the County Chair of the Hunterdon County Democratic Committee. As a stand-up comedian and improv actor, Joey has appeared on MTV, Comedy Central, Rascal's Comedy Hour and One Life to Live, and most recently, with "Laughing Liberally". He has opened in concert and at comedy club dates for such comedy notables as Jerry Seinfeld, Robert Klein, Lewis Black, Rosie O'Donnell and Ray Romano. He is currently developing a one-man show about life, laughter and local government in the Garden State, tentatively entitled, "Trentoon".

His blog, NJPoliticsUnusual.com, has been informing NJ's political insiders for almost "two-thirds of a fiftieth of a century," and has recognized by Campaigns & Elections and SNJ Business People. The New York Times, AP Newswire, Washington Post, Newark Star-Ledger, ABC News and National Public Radio have all been kind enough to mention his work in comedy and politics every now and then. Joey appears monthly on News-12's "Power & Politics", sharing his keen insights on NJ's elected officials, and has chaired a panel on political humor for the New Jersey State League of Municipalities every year since 1995. He has taken his political humor on the road across the nation, appearing at state municipal league conferences in New York, Maine, Connecticut, Nevada, West Virginia, New Mexico, Colorado, Kentucky and Rhode Island; as well as at the National League of Cities Conference. His mother, Pearl, lives in Florida, plays canasta almost every day, and is very glad Joey visits her on a regular basis.