Social media can be a useful tool for political candidates, but like any other campaign strategy, it can also have its pitfalls.
Barbara Buono’s Facebook page “Barbara Buono for NJ” has picked up nearly 19,000 “likes” from users of the popular social media website. But with the good, comes the bad.
Buono’s page is littered with social media users eager to give the Democratic hopeful a piece of their mind.
“Christie’s the best,” writes Jackie Cederroth Foley on the presumptive Democratic gubernatorial challenger’s Facebook wall.
“You don’t have a chance in hell!” pens Barbara Musarra-Tulko.
“Christie 2016!!!” and “he is the best thing that ever happen to NJ” are other samples of some of the pro-Christie comments posted to Buono’s page.
Over the past 24 hours, the gubernatorial hopeful racked up more negative attention than positive. The trend is similar when reviewing the candidate’s 50 most recent wall postings from other social media users.
While a handful of recent posters give Buono their support by saying Christie “never should have made it” as governor, nearly 40 of the past 50 posts are negative toward Buono or Democrats in general.
“NO THA[N]KS BARB, we got one in the White House and he’s enough,” stated Anthony J Castlegrande, adding, “Thank you!”
When asked to comment on the postings, Buono campaign spokesman David Turner declined, saying in an e-mail the campaign is “not going to comment on comments.”
Christie’s Facebook page “Chris Christie” falls short of the amount of “likes” Buono’s page has received with only a little more than 14,700 “likes.”
But where Christie is lacking in “like” attention he makes up for with little in the way of positive remarks about Buono.
The governor’s re-election page does not allow users to post directly on his wall.
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"Christie’s method for coping with scandal has been more complicated. In January, the seemingly-local issue of lane closings on the George Washington Bridge, which created a massive traffic jam in the Hudson River town of Fort Lee, became one of national interest when it was revealed that one of Christie’s closest staffers had ordered them—for what looked like political retribution against a Democratic mayor. The scandal was quickly dubbed 'Bridgegate,' and unfortunately for Christie, it played into his reputation as a bully. Christie's response was to act unlike himself: humble." - Olivia Nuzzi- The Daily Beast
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